Even though Brazil’s home team lost to Germany in the World Cup Final, the nation itself was the big winner of the event because it showcased what it had to offer to the rest of the world.
Now the nation is preparing for the next big reason to tour Brazil: The 2016 Olympic Games, to be held in Rio de Janiero.
World Cup Benefits
According to statistics released by the Brazilian government, the 2014 World Cup brought 1 million foreign tourists to Brazil during the month long event. That far exceeded the pre-event estimate that 600,000 people would come to Brazil for the event.
Brazil put on its best face to impress its foreign visitors, and its efforts appear to have paid off. According to a poll commissioned by the government, about 95% of the people who traveled to Brazil from overseas said they intended to return.
In addition to foreign visitors, about 3 million residents of Brazil traveled throughout the country during the international soccer tournament. That figure was slightly less than the anticipated 3.1 million Brazilians organizers predicted would travel to the games.
Brazil on the World Stage
Brazil was able to impress people who didn’t travel there for the World Cup as well because television coverage from the games was broadcast all over the globe. Soccer fans and interested observers were treated to Brazil’s most impressive images, including its pristine beaches, its beautiful residents, and many brand new stadiums.
It also helped that the games went off smoothly and without a hitch, unlike the Winter Olympic games in Sochi, Russia, just two years earlier. There were no terrorist attacks, crime rate remained low, and there were no international incidents.
That made 2014 a very good year indeed to tour Brazil. And it allowed foreign visitors to start making plans for 2016.